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		    <titleInfo>
				<title>An Analysis of Election Campaign in 3rd Islamic City Council Election in Tehran</title>
			</titleInfo>
				<name type="personal">
				<namePart type="family">Rahmatollah</namePart>
				<namePart type="given">Sedigh Sarvestani</namePart>
				<affiliation>استاد گروه جامع هشناسی، دانشکده علوم اجتماعی دانشگاه تهران</affiliation>
				<role>
				<roleTerm type="text" authority="marcrelator">author</roleTerm>
				</role>
			</name>
				<name type="personal">
				<namePart type="family">Seyed Ahmad</namePart>
				<namePart type="given">Firouzabadi</namePart>
				<affiliation>استادیار گروه توسعه، دانشکده علوم اجتماعی دانشگاه تهران</affiliation>
				<role>
				<roleTerm type="text" authority="marcrelator">author</roleTerm>
				</role>
			</name>
				<name type="personal">
				<namePart type="family">Hossein</namePart>
				<namePart type="given">Imani Jajarmi</namePart>
				<affiliation>استادیار گروه توسعه، دانشکده علوم اجتماعی دانشگاه تهران</affiliation>
				<role>
				<roleTerm type="text" authority="marcrelator">author</roleTerm>
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			</name>
			<typeOfResource>text</typeOfResource>
			<genre>article</genre>
			<originInfo>
				<dateIssued keyDate="yes" encoding="w3cdtf">2007</dateIssued>
			</originInfo>
			<language>
				<languageTerm type="code" authority="iso639-2b">per</languageTerm>
			</language>
			<abstract>This research is using election campaign materials of candidates in 3rd Islamic city council election in Tehran to analysis the idea and discourses of this election.  The Themes of concern in this election are as follow: ways of campaigning among candidates as independent individuals or members of groups, acknowledging a particular sponsoring group or groups, their attire and faces in their campaigning pictures, the materials they have used to campaign with, and their membership in one or few campaigning coalitions.</abstract>
			<relatedItem type="host">
			<titleInfo>
				<title>Global Media Journal-Persian Edition</title>
			</titleInfo>
			<originInfo>
				<publisher>University of Tehran</publisher>
			</originInfo>
			<identifier type="issn">2008-0468</identifier>
			<part>
				<detail type="volume">
					<number>2</number>
					<caption>v.</caption>
				</detail>
				<detail type="issue">
				<number>2</number>
				<caption>no.</caption>
				</detail>
				<text type="year">2007</text>
				<extent unit="pages">
					<start></start>
					<end></end>
				</extent>
			</part>
			</relatedItem>
			<identifier type="uri">https://gmj.ut.ac.ir/article_66537_4e0422d781c4953a85963c807f1d594f.pdf</identifier>
			<identifier type="doi"></identifier>
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		    <titleInfo>
				<title>The Mathematics of Persuasive Communication</title>
			</titleInfo>
				<name type="personal">
				<namePart type="family">Philip</namePart>
				<namePart type="given">Yaffe</namePart>
				<affiliation>(Philip Yaffe)</affiliation>
				<role>
				<roleTerm type="text" authority="marcrelator">author</roleTerm>
				</role>
			</name>
			<typeOfResource>text</typeOfResource>
			<genre>article</genre>
			<originInfo>
				<dateIssued keyDate="yes" encoding="w3cdtf">2007</dateIssued>
			</originInfo>
			<language>
				<languageTerm type="code" authority="iso639-2b">per</languageTerm>
			</language>
			<abstract>This paper pays attention to this point that at first glance mathematics and persuasive communication – writing, and particularly public speaking - would seem to have little in common. After all, mathematics is an objective science, whilst speaking involves voice quality, inflection, eye contact, personality, body language, and other subjective components. However, under the surface they are very similar. Above anything else, the success of an oral presentation depends on the precision of its structure. Mathematics is all about precision. It is therefore not so odd to think that applying some of the concepts of mathematics to oral presentations could make them substantially more effective</abstract>
			<relatedItem type="host">
			<titleInfo>
				<title>Global Media Journal-Persian Edition</title>
			</titleInfo>
			<originInfo>
				<publisher>University of Tehran</publisher>
			</originInfo>
			<identifier type="issn">2008-0468</identifier>
			<part>
				<detail type="volume">
					<number>2</number>
					<caption>v.</caption>
				</detail>
				<detail type="issue">
				<number>2</number>
				<caption>no.</caption>
				</detail>
				<text type="year">2007</text>
				<extent unit="pages">
					<start></start>
					<end></end>
				</extent>
			</part>
			</relatedItem>
			<identifier type="uri">https://gmj.ut.ac.ir/article_66538_cecc10e2cf631af69129cc57c1f9991e.pdf</identifier>
			<identifier type="doi"></identifier>
			</mods>
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		    <titleInfo>
				<title>A Study of Internet Addictive Behavior among Teenagers and the Youth (15 to 25 years old) in Tehran</title>
			</titleInfo>
				<name type="personal">
				<namePart type="family">Said</namePart>
				<namePart type="given">Moidfar</namePart>
				<affiliation>دانشیار گروه جامعه شناسی دانشکده علوم اجتماعی دانشگاه تهران</affiliation>
				<role>
				<roleTerm type="text" authority="marcrelator">author</roleTerm>
				</role>
			</name>
				<name type="personal">
				<namePart type="family">Karam</namePart>
				<namePart type="given">Habibpour Gotabi</namePart>
				<affiliation>دانشجوی دوره دکتری گروه جامعه شناسی دانشکده علوم اجتماعی دانشگاه تهران</affiliation>
				<role>
				<roleTerm type="text" authority="marcrelator">author</roleTerm>
				</role>
			</name>
				<name type="personal">
				<namePart type="family">Ahmad</namePart>
				<namePart type="given">Ganji</namePart>
				<affiliation>کارشناس ارشد پژوهش علوم اجتماعی دانشگاه تهران</affiliation>
				<role>
				<roleTerm type="text" authority="marcrelator">author</roleTerm>
				</role>
			</name>
			<typeOfResource>text</typeOfResource>
			<genre>article</genre>
			<originInfo>
				<dateIssued keyDate="yes" encoding="w3cdtf">2007</dateIssued>
			</originInfo>
			<language>
				<languageTerm type="code" authority="iso639-2b">per</languageTerm>
			</language>
			<abstract>This paper examines the addictive phenomena of internet use as a social issue of the modern time.   It is now more than a decade that internet addictive behavior has been identified to be considered as one of the ever-developing process in developing countries.   This phenomenon has had various malfunctions for individuals, families and society at large.   This paper which is the result of a survey research in 2006 examines the consequences of the development of addictive internet use in Tehran.   The target population of this study includes teenagers and the youth of 15 to 25 years old who were heavy users of internet in Tehran.   The 800 samples were chosen though a probability sampling method and analytical results apply to this sample.   The tentative results indicate that addictive internet use is also an issue in Iran although based on standards one cannot consider this behavior to be addictive rather natural.   The results also indicate that internet addictive use is in direct correlation with factors such as feeling of social responsibility, social alienation, lack of social support, lack of professional and educational efficiency, and in reverse correlation with feeling of self-respect</abstract>
			<relatedItem type="host">
			<titleInfo>
				<title>Global Media Journal-Persian Edition</title>
			</titleInfo>
			<originInfo>
				<publisher>University of Tehran</publisher>
			</originInfo>
			<identifier type="issn">2008-0468</identifier>
			<part>
				<detail type="volume">
					<number>2</number>
					<caption>v.</caption>
				</detail>
				<detail type="issue">
				<number>2</number>
				<caption>no.</caption>
				</detail>
				<text type="year">2007</text>
				<extent unit="pages">
					<start></start>
					<end></end>
				</extent>
			</part>
			</relatedItem>
			<identifier type="uri">https://gmj.ut.ac.ir/article_66539_af49c1baa7f2eba2a3aa6b28fc2e35bc.pdf</identifier>
			<identifier type="doi"></identifier>
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		    <titleInfo>
				<title>Technology and religious - cultural changes</title>
			</titleInfo>
				<name type="personal">
				<namePart type="family">Mehri</namePart>
				<namePart type="given">Bahar</namePart>
				<affiliation>استادیار گروه ارتباطات اجتماعی دانشکده علوم اجتماعی دانشگاه تهران</affiliation>
				<role>
				<roleTerm type="text" authority="marcrelator">author</roleTerm>
				</role>
			</name>
			<typeOfResource>text</typeOfResource>
			<genre>article</genre>
			<originInfo>
				<dateIssued keyDate="yes" encoding="w3cdtf">2007</dateIssued>
			</originInfo>
			<language>
				<languageTerm type="code" authority="iso639-2b">per</languageTerm>
			</language>
			<abstract>In this article we have tried to talk about cultural and religious changes which made by using the new technologies in the modern time.  On the other hand, it can be seen that using the new technology such as automobile in the religious ceremonies is caused some changes in religious behaviors in Iran.  It is the writer&#039;s main claim, which is based on our late experiences during in the two decades of religious ceremonies in Iran.  These ceremonies are somehow different by the previous ones because of using the new technologies.  Most of the Iranian people have gained objective and subjective experiences from these religious ceremonies, which are understood when looking at these changes.  There is no doubt in how these changes are made, however technology has a main role in religious behaviors.   In this article, we have tried to show the interaction between technology and religious changes in Iran as a religious society.  In other words, we can follow the changes by taking a great look at technology.  Therefore, we can raise our questions as follow: how have religious ceremonies changed with the influence of technology (riding a car and using cultural symbols in a slogan from and pictures) ? The method, which I have used to gather and analyze the data, is semiology: taking the pictures, observing the society, and analyzing the symbols and signs, which are related to the social and cultural facts in the society.  The data gathering and studies was done in Tehran in a two decades period.  The results show that: although automobile is a modern technical object, but it also has a symbolic and aesthetic role in religious ceremonies.  It has presented the religious ideas instead of animal (camel and horse)</abstract>
			<relatedItem type="host">
			<titleInfo>
				<title>Global Media Journal-Persian Edition</title>
			</titleInfo>
			<originInfo>
				<publisher>University of Tehran</publisher>
			</originInfo>
			<identifier type="issn">2008-0468</identifier>
			<part>
				<detail type="volume">
					<number>2</number>
					<caption>v.</caption>
				</detail>
				<detail type="issue">
				<number>2</number>
				<caption>no.</caption>
				</detail>
				<text type="year">2007</text>
				<extent unit="pages">
					<start></start>
					<end></end>
				</extent>
			</part>
			</relatedItem>
			<identifier type="uri">https://gmj.ut.ac.ir/article_66540_18dec49e3aab34e2c1485d79ebc6ab1d.pdf</identifier>
			<identifier type="doi"></identifier>
			</mods>
		<mods version="3.5">
		    <titleInfo>
				<title>An Architectural Designing of a Adaptive Intelligent Agent for Search of Commercial Information, Using the Theory of Information Fusion</title>
			</titleInfo>
				<name type="personal">
				<namePart type="family">Kaveh</namePart>
				<namePart type="given">Kavousi</namePart>
				<affiliation>دانشجوی دکتری، قطب کنترل و پردازش هوشمند</affiliation>
				<role>
				<roleTerm type="text" authority="marcrelator">author</roleTerm>
				</role>
			</name>
				<name type="personal">
				<namePart type="family">Behzad</namePart>
				<namePart type="given">Moshiri</namePart>
				<affiliation>استاد قطب کنترل و پردازش هوشمند</affiliation>
				<role>
				<roleTerm type="text" authority="marcrelator">author</roleTerm>
				</role>
			</name>
			<typeOfResource>text</typeOfResource>
			<genre>article</genre>
			<originInfo>
				<dateIssued keyDate="yes" encoding="w3cdtf">2007</dateIssued>
			</originInfo>
			<language>
				<languageTerm type="code" authority="iso639-2b">per</languageTerm>
			</language>
			<abstract>Undoubtedly, suitable information retrieval from internet and other large and very large scale business data sources is one of the most important problems in efficient use of information sources. Nowadays, web is the largest data source of documents and other forms of information and a suitable ground for evaluating the different Information retrieval techniques. The more the web is expanded, more the need for powerful search tools become evident. At the present time, there are lots of services for web search, but none of them are helpful as expected and actually in the most cases the results are dissatisfactory. Unspecialized searching tools are one of the most important reasons for this problem. So, orientation toward more specialized tools with learning capabilities is the natural solution for this problem. In this study on the same direction we try to design, implement and examine a complete architecture for a customized software intelligent agent which is able to retrieve commercial information from multiple sources based on user interests. The designed architecture is able to use information fusion methods and adaptive self-correction mechanisms to achieve this goal.</abstract>
			<relatedItem type="host">
			<titleInfo>
				<title>Global Media Journal-Persian Edition</title>
			</titleInfo>
			<originInfo>
				<publisher>University of Tehran</publisher>
			</originInfo>
			<identifier type="issn">2008-0468</identifier>
			<part>
				<detail type="volume">
					<number>2</number>
					<caption>v.</caption>
				</detail>
				<detail type="issue">
				<number>2</number>
				<caption>no.</caption>
				</detail>
				<text type="year">2007</text>
				<extent unit="pages">
					<start></start>
					<end></end>
				</extent>
			</part>
			</relatedItem>
			<identifier type="uri">https://gmj.ut.ac.ir/article_66541_11f2ae7e0f64f85efb4c8056fbe8dfb1.pdf</identifier>
			<identifier type="doi"></identifier>
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		    <titleInfo>
				<title>An Argument for Stronger UN Image Promotion and Protection Examining Programming through Media/Opinion Monitoring and Issue-Based/Image-Based Achievements</title>
			</titleInfo>
				<name type="personal">
				<namePart type="family">David</namePart>
				<namePart type="given">Sklar</namePart>
				<affiliation>عراق، کردستان، اربیل، جنب کالج فاندمنتال، محله راستی-اربیل خیابان کرکوک-مدرسه بین المللی چوئیفات</affiliation>
				<role>
				<roleTerm type="text" authority="marcrelator">author</roleTerm>
				</role>
			</name>
			<typeOfResource>text</typeOfResource>
			<genre>article</genre>
			<originInfo>
				<dateIssued keyDate="yes" encoding="w3cdtf">2007</dateIssued>
			</originInfo>
			<language>
				<languageTerm type="code" authority="iso639-2b">per</languageTerm>
			</language>
			<abstract>The United Nations may stand to benefit greatly from more robust image promotion and protection. In the last decade the UN image has been significantly damaged by allegations and innuendos regarding the Oil-for-Food Programme. More systematic and rapid responses to criticism may be of value, and may be achievable after the recent Department of Information restructuring. If possible, reserving an hour of prime time radio and television airspace for an annual message from the Secretary-General to the peoples of the world could be one method by which the organization could increase control of its public image. A positive (negative) UN image should tend to scale up (diminish) support from national decision-makers.</abstract>
			<relatedItem type="host">
			<titleInfo>
				<title>Global Media Journal-Persian Edition</title>
			</titleInfo>
			<originInfo>
				<publisher>University of Tehran</publisher>
			</originInfo>
			<identifier type="issn">2008-0468</identifier>
			<part>
				<detail type="volume">
					<number>2</number>
					<caption>v.</caption>
				</detail>
				<detail type="issue">
				<number>2</number>
				<caption>no.</caption>
				</detail>
				<text type="year">2007</text>
				<extent unit="pages">
					<start></start>
					<end></end>
				</extent>
			</part>
			</relatedItem>
			<identifier type="uri">https://gmj.ut.ac.ir/article_66542_ac2c3e89911a1e428db44d2f38a1565a.pdf</identifier>
			<identifier type="doi"></identifier>
			</mods>
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		    <titleInfo>
				<title>Glocalization and Irano-Islamic Architecture: A View on Isfahan’s Jaame Mosque</title>
			</titleInfo>
				<name type="personal">
				<namePart type="family">Fatemeh</namePart>
				<namePart type="given">Karimi</namePart>
				<affiliation>دانشجوی کارشناسی ارتباطات گروه ارتباطات اجتماعی دانشکده علوم اجتماعی دانشگاه تهران</affiliation>
				<role>
				<roleTerm type="text" authority="marcrelator">author</roleTerm>
				</role>
			</name>
			<typeOfResource>text</typeOfResource>
			<genre>article</genre>
			<originInfo>
				<dateIssued keyDate="yes" encoding="w3cdtf">2007</dateIssued>
			</originInfo>
			<language>
				<languageTerm type="code" authority="iso639-2b">per</languageTerm>
			</language>
			<abstract>This paper is an attempt to use an aesthetic-architectural approach to explore the role of architecture in crystallization of religious identity and how it can be considered as a symbol of cultural and artistic activities of Iranian society.  For this purpose, this paper will analyze one of the architectural works (Isfahan’s Jaame Mosque) from the viewpoint of articulating its characteristics and outstanding remarks.  I first take a look at the concept of Iranian architecture and its current relationship to globalization and Irano-Islamic architecture.  I then, will pay attention to the place of Irano-Islamic architecture and specially that of Isfahan’s Jaame Mosque  in history of Islam and Iran.  Finally, based on a composite concept of globalization and cultural identity I will try to identify the interrelationship between national and extra-national views that are embedded in Irano-Islamic architectural heritage.</abstract>
			<relatedItem type="host">
			<titleInfo>
				<title>Global Media Journal-Persian Edition</title>
			</titleInfo>
			<originInfo>
				<publisher>University of Tehran</publisher>
			</originInfo>
			<identifier type="issn">2008-0468</identifier>
			<part>
				<detail type="volume">
					<number>2</number>
					<caption>v.</caption>
				</detail>
				<detail type="issue">
				<number>2</number>
				<caption>no.</caption>
				</detail>
				<text type="year">2007</text>
				<extent unit="pages">
					<start></start>
					<end></end>
				</extent>
			</part>
			</relatedItem>
			<identifier type="uri">https://gmj.ut.ac.ir/article_66543_a6d61cb44bf2b89d08d763571bac7054.pdf</identifier>
			<identifier type="doi"></identifier>
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