The purpose of this paper is a survey of factors affecting acceptance and usage of ICT in rural Fars province. The theoretical frame is based on review of literature and sociological as well as informational society theories. The empirical model has 18 independent variables and "acceptance and usage of ICT" as a dependent variable. This research was based on survey method conducted in 68 villages with 389 households as a sample. After testing the hypotheses, the results are as follow: There are significant relationship between age, occupation, education, knowing English, rural people knowledge, attitude toward infrastructures, type of services, control, advertisements, incentive for using ICT, computer training, knowledge of ICT official, ICT official agenda, rural awareness of state aims, coast of ICT rural centers and acceptance and usage of ICT. In contrast, there are no significant relationship between sex, income and rural people attitude toward ICT management in rural offices and acceptance and usage of ICT.

Islamic Republic of Iran s nuclear program is one of the most important topics and issues in Iran and at the international level. Since being introduced, this program has been criticized and somehow rejected by Western countries and mainly by the U.S. These countries claim that Iran may want to access nuclear weapons; but the Islamic Republic of Iran believes that all of her nuclear activities are peaceful and within the framework of the International Atomic Energy Agency obligations. Using content analysis method and covering three years (1385-1383), this article assesses highlighting news of Iran s nuclear energy in VOA and BBC Persian websites with regard to gate keeping concept and agenda setting theory.

Considering the shift from “Mass” to “Media” communication and many psychological, sociological and technological factors such as unpredictable behavior of audiences, increased media literacy, diversification of media and availability of different media at one hand, and the increased degree of geographic mobility and immigration on the other, this article is to study the media behavior of audiences in immigration regarding their cultural identities and background. By combining the audience oriented and media dominated approaches, in this article the sociological and semiological approaches in television studies have been emphasized. In this respect by conducting a field study, the media behavior of Iranians in Toronto has been studied and the correlation between their cultural dependency and the way they consume the media and also the correlation between their needs and the type of selected media have been inspected.

In this paper, we pinpoint to media institutions which have traditionally, organizational structure. This structure makes the acquisition for organizational management which doesn t cover the socio-cultural functions of media. We notify these malfunctions by trend study & criticize these media trends for proper substitutes. We analyze the factors of media discourse as the materials of a scientific disciplinary whose output indicates the dimensions of a new discourse. This deduction promote the elements of a strategic plan (: media communication culture) to meet new needs. According to this new era, we trace three major functions: cultural reproduction, social computation & linguistic distillation roles for media. We propose a package of cultural & managerial regards to stabilize these roles.

The present article deals with the relationship between advertising and Internet. It is an attempt to answer the question: What effective parameters should business companies and advertising agencies use in their internet advertising in order to boost the attention of their audience on the one hand, and impart effective characteristics to their ads on the other. The article, therefore, seeks to identify and then rate the parameters that affect internet advertising. It is noteworthy that promotional advertising, once the most efficient and effective method of branding as well as the propulsion force for new products, is now being endangered by its own expansion. For the wider the scope and scale of advertising, the less the attention people would tend to pay to commercial advertisements. Moreover, continuous exposure to ads would gradually reduce the ability and capacity of the customer’s mind to provide a space for ads. It is then a matter of significance for business companies that their advertising should enjoy effective and impressive components. Hence the present article, which is intended to acquire the knowledge and discover, as well as demonstrate, the ways and means of increasing the productivity of advertisements. Discussing on major results, because of the extension of the area, this essay is to focus on expression and interpretation of the results, regarding the group of factors in market.

The present article deals with the relationship between advertising and Internet. It is an attempt to answer the question: What effective parameters should business companies and advertising agencies use in their internet advertising in order to boost the attention of their audience on the one hand, and impart effective characteristics to their ads on the other. The article, therefore, seeks to identify and then rate the parameters that affect internet advertising. It is noteworthy that promotional advertising, once the most efficient and effective method of branding as well as the propulsion force for new products, is now being endangered by its own expansion. For the wider the scope and scale of advertising, the less the attention people would tend to pay to commercial advertisements. Moreover, continuous exposure to ads would gradually reduce the ability and capacity of the customer’s mind to provide a space for ads. It is then a matter of significance for business companies that their advertising should enjoy effective and impressive components. Hence the present article, which is intended to acquire the knowledge and discover, as well as demonstrate, the ways and means of increasing the productivity of advertisements. Discussing on major results, because of the extension of the area, this essay is to focus on expression and interpretation of the results, regarding the group of factors in market.