University of Tehran Global Media Journal-Persian Edition 2008-0468 6 2 2011 09 23 An Assessment and Application of five-fold Level Model of Media Literacy: A Case Study of IRIBU Students An Assessment and Application of five-fold Level Model of Media Literacy: A Case Study of IRIBU Students 66598 FA Hamed Hajiheydari Amir Yazdian Journal Article 1970 01 01 In this paper it is argued that improving media literacy competences is one of the most important tools to protect citizens and avoiding harmful effects of media contents. The paper uses critical media literacy theory – a theory which particularly is focused on critical aspect of media literacy- to add new findings in this field. Based on "Crash" movie, six MA students of mass communication were interviewed. Students were all studying at IRIB University. A questionnaire was designed based on the concepts of critical media literacy (non-transparency, rules and codes, audience decoding, content and message, motivation) and "Crash" movie. According to the findings, lack of cohesion and consistency in teaching critical competences, and as, a result, students' unbalanced critical competences while exposing to media content, are of importance and can be emphasized. In this paper it is argued that improving media literacy competences is one of the most important tools to protect citizens and avoiding harmful effects of media contents. The paper uses critical media literacy theory – a theory which particularly is focused on critical aspect of media literacy- to add new findings in this field. Based on "Crash" movie, six MA students of mass communication were interviewed. Students were all studying at IRIB University. A questionnaire was designed based on the concepts of critical media literacy (non-transparency, rules and codes, audience decoding, content and message, motivation) and "Crash" movie. According to the findings, lack of cohesion and consistency in teaching critical competences, and as, a result, students' unbalanced critical competences while exposing to media content, are of importance and can be emphasized. https://gmj.ut.ac.ir/article_66598_ad60531ccdfcbff60024c422fa946f16.pdf