Interactive Art as a Text; Focusing on Analysis of Norma Jeane's Work Played at Venice Biannual, 2011

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Abstract

This paper presents an analysis of Interactive Art and compares it to Roland Barthes' theories regarding “The Death of the Author” and “Text” to indicate whether one is following the other. At the theoretical level the paper offers Roland Barthes’ theories as opposed to interactive art’s characteristics, and uses a case study on Venice Biannual interactive art work presented by Norma Jeane to claim Barthes' theories are compatible with Jean's work. We used a descriptive-analytical method to put such claim to test. We also used documentary and internet sources as our necessary data to examine our claim. Some of the findings indicated that there is a harmony between Barthes' theories and this piece of work. It also indicates that there is an interacting process of producing through which the choice of media selection, interaction and participation of the audience in creation of the work, cooperate hand-in-hand so to give rise to transformation of the art piece into art text. The same process results in the fading away of the artist who is the creator of the work.

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