Global Infotainment as Ideology

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Abstract

This paper will examine the interesting subject of infotainment as a process that is used by global media network in order to produce and transfer ideology of neoliberalism across the globe. It must be further explained here that; since television and its news broadcasting formats use images while broadcasting, their message can go beyond the limits posed by languages and national borders of other cultures and thereby create and bring upon other nations with the new worldviews on globalization and neoliberal life styles. This new format of broadcasting news in the form of infotainment appeared for the first time in the 1990s. United States media were the forefront of this type of news style. Expansion and development of infotainment has caused an unprecedented globalization of ideology of neo-liberalism. This paper will analyze the emergence of the phenomenon of infotainment in news and will indicate what factors contributed to its ever-developing existence. The paper will also examine the relationship between global recession that began in 2008 and its backlash on the development process of ideology of neoliberalism that was assumed to contribute to further globalization.

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