In this paper, we pinpoint to media institutions which have traditionally, organizational structure. This structure makes the acquisition for organizational management which doesn t cover the socio-cultural functions of media. We notify these malfunctions by trend study & criticize these media trends for proper substitutes. We analyze the factors of media discourse as the materials of a scientific disciplinary whose output indicates the dimensions of a new discourse. This deduction promote the elements of a strategic plan (: media communication culture) to meet new needs. According to this new era, we trace three major functions: cultural reproduction, social computation & linguistic distillation roles for media. We propose a package of cultural & managerial regards to stabilize these roles.
Roshandel Arbatani, T., & Mostaghimi, H. (2010). Media Management: Passing from organizational management to communication culture strategy. Global Media Journal-Persian Edition, 5(1), -.
MLA
Taher Roshandel Arbatani; Hossein Mostaghimi. "Media Management: Passing from organizational management to communication culture strategy", Global Media Journal-Persian Edition, 5, 1, 2010, -.
HARVARD
Roshandel Arbatani, T., Mostaghimi, H. (2010). 'Media Management: Passing from organizational management to communication culture strategy', Global Media Journal-Persian Edition, 5(1), pp. -.
VANCOUVER
Roshandel Arbatani, T., Mostaghimi, H. Media Management: Passing from organizational management to communication culture strategy. Global Media Journal-Persian Edition, 2010; 5(1): -.
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