In this paper it is argued that improving media literacy competences is one of the most important tools to protect citizens and avoiding harmful effects of media contents. The paper uses critical media literacy theory – a theory which particularly is focused on critical aspect of media literacy- to add new findings in this field. Based on "Crash" movie, six MA students of mass communication were interviewed. Students were all studying at IRIB University. A questionnaire was designed based on the concepts of critical media literacy (non-transparency, rules and codes, audience decoding, content and message, motivation) and "Crash" movie. According to the findings, lack of cohesion and consistency in teaching critical competences, and as, a result, students' unbalanced critical competences while exposing to media content, are of importance and can be emphasized.
Hajiheydari, H., & Yazdian, A. (2011). An Assessment and Application of five-fold Level Model of Media Literacy: A Case Study of IRIBU Students. Global Media Journal-Persian Edition, 6(2), -.
MLA
Hamed Hajiheydari; Amir Yazdian. "An Assessment and Application of five-fold Level Model of Media Literacy: A Case Study of IRIBU Students". Global Media Journal-Persian Edition, 6, 2, 2011, -.
HARVARD
Hajiheydari, H., Yazdian, A. (2011). 'An Assessment and Application of five-fold Level Model of Media Literacy: A Case Study of IRIBU Students', Global Media Journal-Persian Edition, 6(2), pp. -.
VANCOUVER
Hajiheydari, H., Yazdian, A. An Assessment and Application of five-fold Level Model of Media Literacy: A Case Study of IRIBU Students. Global Media Journal-Persian Edition, 2011; 6(2): -.
)