نویسندگان
1 استاد رسانه و هنر گروه ارتباطات و هنرهای خلاق دانشکده ارتباطات دانشگاه پوردو
2 دانشجوی کارشناسی ارشد ارتباطات ارتباطات دانشگاه علوم و تحقیقات
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
This paper is the result of a research project that was done on a sample of international media agencies which are involved in Journalism as well as in commercial activities. In this regard, the first question that we will be dealing with, here, is how these media cartels get involved in commercial activities for revenue purposes, in addition to their normal money-making activities that mainly is done through selling news, photos and commercial advertising? The second question deals with the issue of factors involved in making skills performed by reporters of BBC, CNN, Reuters, French News Agency, Associated Press to be precedent over skills performed by reporters of less famous media agencies. We will also examine the comparative educations between European and American schools of Journalism and that of Iranian counterparts. The objective of this comparison is to understand what are missing in the process of educating reporters and journalists in Iran so we can come of with solutions to mend the Iranian media economic system for a better and more effective journalism in Iran. The findings indicate that the media cartels use new modes of money-making alongside the traditional modes of commercial advertisements and infotainment. The new modes of educational contents are in fact the new ways of money-making that are used to increase their revenue. This has led them to be more significant not only because of their media activities but also because of their educational activities.
کلیدواژهها [English]
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