نویسنده
استادیار، مدیریت رسانه، دانشکده مدیریت، دانشگاه تهران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسنده [English]
This article is part of research project which consisted of three phases. It is a research paper and attempts to explain the relation between Iranian elites and managers of Islamic Republic of Iran Broadcasting (IRIB). Although various researches are done about IRIB, the relation between elites and IRIB has not been studied as yet. I have had a number experiences with Iranian TV as program manager or researcher. I thought I could use this to address the issue in an academic way. Having said that, the paper then tries to fill this vacuum as its major target. In addition, the paper tries to suggest some solutions that can improve the relationship between elites and IRIB managers. In this regard, we have chosen a sample of elites and top executives and IRIB’s managers. With a quantitative method, we attempted to evaluate the mentioned relationship. Considering the fact that IRIB is a public TV, and Iran does not have any private TVs, the influence of IRIB programs on the society is undeniable. Thus, the condition requires a good relationship between elites and IRIB‘s managers.
کلیدواژهها [English]
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