عنوان مقاله [English]
نویسندگان [English]چکیده [English]
The present article deals with the relationship between advertising and Internet. It is an attempt to answer the question: What effective parameters should business companies and advertising agencies use in their internet advertising in order to boost the attention of their audience on the one hand, and impart effective characteristics to their ads on the other. The article, therefore, seeks to identify and then rate the parameters that affect internet advertising. It is noteworthy that promotional advertising, once the most efficient and effective method of branding as well as the propulsion force for new products, is now being endangered by its own expansion. For the wider the scope and scale of advertising, the less the attention people would tend to pay to commercial advertisements. Moreover, continuous exposure to ads would gradually reduce the ability and capacity of the customer’s mind to provide a space for ads. It is then a matter of significance for business companies that their advertising should enjoy effective and impressive components. Hence the present article, which is intended to acquire the knowledge and discover, as well as demonstrate, the ways and means of increasing the productivity of advertisements. Discussing on major results, because of the extension of the area, this essay is to focus on expression and interpretation of the results, regarding the group of factors in market.